Dinner with Fitnescity Founder/CEO and Elysium Health Founder/CEO @ Alley NYC

Dinner with Fitnescity Founder/CEO and Elysium Health Founder/CEO @ Alley NYC

If you've been following our journey, you probably know that we were invited to Brunchwork last month. Brunchwork is a new way of learning, meeting and dining!

The event is based on a pretty unique concept; members get to attend private dinners with the leadership of some of the hottest companies in NYC (yes, it's called "brunchwork," even though a lot of the events are actually dinners :))

Fitnescity had to honor to lead one of the dinners, along with fellow health-tech (and MIT!) company, Elysium Health. For those of you who might not be familiar with it, Elysium is the company behind Basis, "the anti-aging pill." Basis is clinically proven to increase NAD+ levels, which decline with age. NAD+ is required for energy creation, regulating circadian rhythms, and maintaining healthy DNA.

Dinner with Fitnescity Founder/CEO and Elysium Health Founder/CEO @ Alley NYC



Question 1:  Tell us more about Fitnescity and what inspired you to create it

At the core, unlike any other fitness experience, what we do is we quantify the entire journey.

We help you collect lot of data (physiology, lifestyle, history) so you can learn more about your wellness. 

We truly believe that wellness starts with understanding, and we aim at enabling people of all ages and fitness levels to fully take control of their health.

We offer wellness tests that enable anyone to understand their current level of fitness and risks, as well as track progress. The assessments use clinical-grade equipment and range from body composition analysis to metabolic testingperformance analysis as well as injury prevention.

 Fitnescity also offers its clients the option of working with a personal trainer, and/or combining their test results with data from wearables and other sensors.

The vision behind our work at Fitnescity is to enable anyone to gradually build a longitudinal and comprehensive view of their wellness. We think that prevention is the future of medicine, and that a data-driven approach to wellness can help optimize someone’s wellbeing, as well as prevent lifestyle-related disease before it actually happens.


Question 2: What are some advancements in health tech/fitness that excite you?

Continuous monitoring. I think this might even change a lot of things that we know about medicine and about the human body. I've personally tried continuous glucose monitoring and I also did some experiments with high frequency cholesterol (HDL/LDL/Triglycerides) testing. The information you get from is so eye-opening. For instance, you can see in real-time whether you actually need a snack, or whether your pre-exercise meal was a good choice. If you track your data for a few weeks and months, you can potentially start to understand the impact of your diet and exercise on your body. Ideally, you can find an optimal path for maintaining a good blood glucose or cholesterol level.

The human body is very complex. It changes a lot during the day, and from one next day. So having this much insight on it (as opposed to getting a blood test once every year or once every three years) will certainly help us make better decisions.


Question 3: What advice can you give entrepreneurs who are interested in health and wellness?

Stay real and practical. Don't get caught in hype, buzz words and "fake" entrepreneurship. Running a company is not about having a "CEO" title. In fact, most of the time, it's not glamorous at all (especially at the beginning). Make sure you actually enjoy what you're doing. The process is fun, in my opinion, but it might not be fun if what you're looking for is an ego-boost.



Laila Zemrani

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