Laila Zemrani is the Co-founder and CEO of Fitnescity, a company that helps people improve fitness, nutrition and general health through lab tests. Fitnescity offers lab-based assessments that enable anyone to uncover valuable data about their wellness.

Laila is an early adopter and advocate of personalized wellness, self-collected data and the Quantified Self. Her work on the topic has appeared in numerous media outlets and venues such as Stanford Medicine X, MIT, NYU, Harvard, Forbes, the United Nations, Future Healthcare Week and HyperWellbeing. She was named one of the top 18 female leaders in the NYC Tech Scene, a Legatum fellow in Entrepreneurial Leadership and a MasterCard Foundation fellow at MIT.

Prior to Fitnescity, she was a founding employee at Dataxis, a global data analysis firm. Laila has an MBA from MIT Sloan. As an undergraduate, she studied engineering and management at Télécom ParisTech.