Laila Zemrani is the Co-founder and CEO of Fitnescity, a company that helps individuals optimize performance and overall health through data-driven tech. Fitnescity offers lab-based assessments that enable anyone to uncover data about their own wellness.

Laila is an early-adopter, leader and advocate of the Quantified Self movement, an initiative that empowers people to make more informed decisions about their wellness using self-collected data. Laila’s work on the topic of personalized wellness, biohacking and the Quantified Self was featured in numerous media outlets and venues. She has spoken at the United Nations, Stanford Medicine, MIT, Harvard, NYU, the Quantified Self, CES (Consumer Electronics Show) and Future Healthcare Week.

Prior to Fitnescity, she was a founding employee at Dataxis, a global data analysis firm. In 2011, Laila was awarded a fellowship from the MasterCard Foundation and the Legatum Center for Entrepreneurship, while attending graduate school at MIT. Laila has an MBA from MIT Sloan. As an undergraduate, she studied engineering and management at Télécom ParisTech.